Mix Optimization Takes Over Planning
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help […]
Predictions 2015: Most Brands Will Underinvest In Mobile
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You’ll learn about the oncoming mobile technology arms race — and you’ll discover the steps you must take to stay ahead of the pack. Download the report now to see […]
The New Age of B-to-B Selling
Business-to-Business sales organizations have always been under pressure to uncover new opportunities, hit sales targets, and maximize productivity. But in today’s new age of the customer—where customers are better informed than ever and excellent service often trumps a lower price—sales goals cannot be reached simply through hard work. Sales teams need information that enables them […]
Big Data: A Modern Answer to a Modern Sales Problem
The sales process is changing, shifting the initial contact between rep and customer further and further back in the buying cycle. This executive brief analyses how sales functions can start using existing customer and sales data to reclaim the lost part of the buying cycle and start having higher value relationships with customers and prospects.
Transforming Digital Marketing: A Field Guide to Marketing Analytics
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform […]