The Holistic Picture
Download our new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can use those profiles to create personalized experiences your customers will love. Read the guide now to discover: • Strategies for bringing together multiple data sources • Four […]
Nine Common A/B Testing Pitfalls and How to Avoid Them
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: • Recognize the nine most significant A/B testing pitfalls • […]
Articulating DAM Return on Investment
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn […]
Experience Design Optimization
Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about using your data to deliver experiences that every customer finds engaging. Read our new white paper, Experience Design Optimization: Where Personalization Goes to Grow Up, and learn: • The […]
The Unified Customer Experience Imperative
Today, brands that can deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organization to meet the challenge. Read our new white paper, The Unified Customer Experience Imperative, and learn: • Why organizational alignment is essential in the world of the […]