Four Essential Elements for Digital Maturity
We make it our duty to understand all aspects of digital marketing. For the past seven years, we’ve surveyed hundreds of marketers worldwide to learn how companies are maturing digitally. We’ve summarized the findings of our 2016 Adobe Digital Marketing Survey in our guide, Four Essential Elements for Digital Maturity. Read the guide to learn: […]
Customer Marketing: How to Keep Your Customers Coming Back For More
True business growth comes from more than acquisition; it’s sustained by keeping your customers happy and introducing them to complementary products. According to eMarketer, it costs 10 times more to acquire new customers than to sell to the ones you already have. Yet most marketers still focus their investment and activities primarily on driving acquisition. […]
The Definitive Guide to Lead Nurturing
The new Definitive to Lead Nurturing is a completely rewritten Second Edition that introduces the latest lead nurturing ideas, methods and techniques. Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or […]
Jumpstart Revenue Growth With Sales and Marketing Alignment
Sales and marketing misalignment is an all-too-common problem. Many companies still face issues getting these two departments in sync. Although it may seem that both departments have different objectives, in the end, the goal is the same: to drive sales and revenue. Often it is differing short-term goals that get in the way of this […]
Embracing Digital Healthcare to Revolutionize Personal Care
With today’s enormous emphasis on healthy living, technology such as connected devices, wearables, tablets, and smartphones are making it easier than ever to make preventive care a reality. However, in order to implement this transformation to touch more individuals more often while reducing the cost of care, healthcare organizations have to shift from a system […]