White Papers
Best Practices In Online Registrations
A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. The challenge is to make this process easy for
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Author: Janrain
White Papers
The Definitive Guide to User Management
The shift to a Social Web will see traditional demographics like age, gender and geography augmented with more behavioral profiles made up of interests, friends, habits, and brand
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Sales Strategy
The Next Generation of Social Innovation
Marketers have officially gotten over the hump of “what do we do about social?” and are now thinking strategically about how and where to employ social technology to
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Analytics & Intelligence
From Information to Insights – Understanding Big Data Online
Never before have digital marketers been blessed with such immense quantities of online customer data, yet been so incapacitated by how to use it. Marketers are sitting on
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