Author: Drift

The Go-to-Market Guide to Drift

By the end of this book, you’ll learn: • What Revenue Acceleration, Conversational Marketing, and Conversational Sales are and how they can help your business increase revenue, shorten

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The MQL Is Dead

Drift

Your buyers don’t want to be treated like MQLs. Treat your buyers like people. Here’s how conversations are transforming the marketing funnel as we know it (and what

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