Analyzing the Value of Responsive Design Can Be Messy

Filed under: Analytics & Intelligence, White Papers      From :

Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources can be hard to justify for budget holders demanding proof of ROI.

Read Analyzing the Value of Responsive Design Can Be Messy, the June, 2014 Forrester Research, Inc. report, to learn how to:

• Attribute your increased traffic, conversions, or revenue to responsive web design.
• Convey the benefits of delivering seamless messaging via a “one-web” workflow.
• Satisfy stakeholders using Forrester’s Mobile Measurement Framework.
• Provide proof of ROI with Forrester’s Total Economic Impact methodology.