Ever wondered how emails magically find their way to the inbox once you’ve hit send? Or what causes them to land in the dreaded spam folder? The short answer is email deliverability. And while it is complex—you don’t have to guess your way through it. This 4-part guide created by Litmus in partnership with Salesforce, will […]
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Though the focus of our business is primarily around lead generation, content marketing is a very important driver and tactic to enhance lead generation... and that goes double specifically for content syndication campaigns.
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Account-Based Marketing (ABM) isn’t just a buzzword anymore — it’s the backbone of modern B2B demand strategies. With roughly 70% of marketers reporting that ABM is a core part of their demand generation strategy, and a strong majority seeing improved ROI and engagement from ABM tactics, targeted approaches are now necessary for sustained growth. Content syndication has […]
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The Challenge A global FAANG organization partnered with TechPRO to design and execute a scalable, account-focused demand generation engine across two core product lines. While the client elected not to disclose its brand publicly, success was measured strictly by outcomes—specifically our ability to generate qualified sales opportunities from high-value IT and line-of-business (LOB) decision makers […]
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As I’m winding down 2025, I’ve been taking time to reflect on the past year and establish the right priorities for 2026. The B2B marketing space has gotten a lot more cluttered and noisy and it’s now harder to stand out. For 2026, my recommendation for all marketers is to focus on trust. Earn it. Keep it. Most importantly, deserve it.
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I run across this issue quite frequently at TechPRO: Clients are only interested in acquiring senior decision makers such as Director-level.
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I admit it. I used to dread it when the conversation with clients came up on implementing a lead management platform. I thought it would be overkill and too time-intensive and the existing process of uploading lead data files to an SFTP or emailing a password-protected file was sufficient.
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Content Syndication is one of the most powerful strategies for expanding your audience reach, improving brand visibility, and generating quality leads. By distributing your content on third-party platforms, you expose your content to a wider audience, which can result in increased traffic and engagement. However, to maximize the impact of your Content Syndication efforts, a well-defined strategy is essential.
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Having worked in B2B lead generation for nearly two decades has given me valuable insight into what successful organizations are doing to find new customers and drive more revenue.
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According to a recent study by Pipeline360, only 34% of B2B marketers surveyed were using Content Syndication for lead generation. I find this alarming as CROs and B2B Marketers are leaving good money on the table.
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Congratulations! You’ve acquired a lead from a paid search campaign or a Content Syndication partner. What's next? Well, now comes the critical work to nurture that lead with the goal to eventually convert it into a paying customer.
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