Behind on your sales and GTM plans? That’s going to cost you
Reclaim the critical first months of the year by moving to a modern, agile go-to-market planning and revenue orchestration framework.
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Latest Articles
Redefining GTM planning for sales operations
Few enterprise roles carry more pressure than sales operations leadership. You are tasked with balancing aggressive targets against the realities of shifting markets, new product launches, and constant change. In this paper we explore how connected GTM planning enables you to unify data, align strategy, and drive growth through the employment of five critical elements:• […]
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How to Improve Email Deliverability and Optimize Each Send
Ever wondered how emails magically find their way to the inbox once you’ve hit send? Or what causes them to land in the dreaded spam folder? The short answer is email deliverability. And while it is complex—you don’t have to guess your way through it. This 4-part guide created by Litmus in partnership with Salesforce, will […]
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Why Authenticity Matters More Than Ever In Content Marketing In The AI Era
Though the focus of our business is primarily around lead generation, content marketing is a very important driver and tactic to enhance lead generation... and that goes double specifically for content syndication campaigns.
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How Programmatic Advertising Enhances B2B Content Syndication
Account-Based Marketing (ABM) isn’t just a buzzword anymore — it’s the backbone of modern B2B demand strategies. With roughly 70% of marketers reporting that ABM is a core part of their demand generation strategy, and a strong majority seeing improved ROI and engagement from ABM tactics, targeted approaches are now necessary for sustained growth. Content syndication has […]
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Case Study: Driving Enterprise Sales Pipeline With ABM-Led Content Syndication
The Challenge A global FAANG organization partnered with TechPRO to design and execute a scalable, account-focused demand generation engine across two core product lines. While the client elected not to disclose its brand publicly, success was measured strictly by outcomes—specifically our ability to generate qualified sales opportunities from high-value IT and line-of-business (LOB) decision makers […]
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Trust Is The New First Impression: Why You Must Win It Immediately
As I’m winding down 2025, I’ve been taking time to reflect on the past year and establish the right priorities for 2026. The B2B marketing space has gotten a lot more cluttered and noisy and it’s now harder to stand out. For 2026, my recommendation for all marketers is to focus on trust. Earn it. Keep it. Most importantly, deserve it.
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Why Targeting Managers Is A Strategic Advantage In Modern B2B Marketing
I run across this issue quite frequently at TechPRO: Clients are only interested in acquiring senior decision makers such as Director-level.
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Why B2B Marketers Should Implement A Lead Management System
I admit it. I used to dread it when the conversation with clients came up on implementing a lead management platform. I thought it would be overkill and too time-intensive and the existing process of uploading lead data files to an SFTP or emailing a password-protected file was sufficient.
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Creative Considerations For Content Syndication
Content Syndication is one of the most powerful strategies for expanding your audience reach, improving brand visibility, and generating quality leads. By distributing your content on third-party platforms, you expose your content to a wider audience, which can result in increased traffic and engagement. However, to maximize the impact of your Content Syndication efforts, a well-defined strategy is essential.
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Lead Generation Not Meeting Expectations? Top Tips For Successful Content Syndication
Having worked in B2B lead generation for nearly two decades has given me valuable insight into what successful organizations are doing to find new customers and drive more revenue.
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