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Experience Commerce: A Strategic Guide for Executives

Whether you’re trying to prepare for the market shifts sure to come or seeking a competitive edge right now, understanding and meeting customer expectations has never been more important than today. The reason? Customer loyalty is dead. But you can still gain and retain customers.  While they’re not loyal to brands, customers today are loyal […]

Skedulo raises $28 million to help enterprises manage their mobile workforce

(Source: VentureBeat) Skedulo raises $28 million to help enterprises manage their mobile workforce … Analytics is Skedulo’s core competence, and the dashboard doesn’t disappoint

The Definitive Guide to Social Media Marketing

The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer […]

The Definitive Guide to Account-Based Marketing

It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are […]

The Definitive Guide to Marketing Metrics and Marketing Analytics

The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for […]