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2019 ABM Market Research Report

As organizations continue their rapid adoption of Account Based Marketing, this new research offers a glimpse into the current attitudes and maturity of organizations across North America. Nearly 500 business leaders responded to a comprehensive survey in December 2018 / January 2019 fielded by technology firms Engagio and Salesforce Pardot. Our analysis of the results […]

Revenue Marketing Index 2019 Report

Every CMO is struggling to lead digital transformation, connect with the customer and drive financial results. The traditional 4 P’s are no longer good enough in today’s marketing environment. Yet, without a set of organized standards, CMOs continue to struggle. Until now. Based on the survey results of over 1,000 marketers and thousands of hours […]

Marketing Automation 101 Booster Pack

Today’s B2B customer is smart and expects more from B2B organizations. To stay relevant, marketers must collect data and use that data to create customized experiences across different channels. Marketing automation is a foundational tool that allows you to do this based on customer behavior or traits across all channels, and at scale. Marketing automation […]

Manufacturing Digital Transformation Booster Pack

Industrial manufacturing is a mature industry that continues to grow, and with that growth, regulation and competition are increasing. Many manufacturers are finding it difficult to scale using traditional business models. We’re also seeing a trending decline in the effectiveness of long-time repair and maintenance service models and the ability to differentiate one’s business based […]

Financial Services Digital Transformation Booster Pack

Customers are buying more products and services from financial companies – but not necessarily from their current providers. This is because they expect more value from their service providers and are looking for a personal relationship. Customer service and value creation are the driving criteria for earning and retaining customer loyalty. Technology is a challenge […]