White Papers » White Papers
White Papers White Paper Research »

Path to Personalization: The 9 Keys to Driving Stronger Relationships—One Customer at a Time

Do you know when to approach your customers? What about—and maybe even more importantly—when not to? These are two of the first questions to answer when developing a personalization strategy. Answering them requires not only knowing your customers’ journeys but also discerning where they’re at and how their unique situations affect each moment. And remember, […]

QAD Boosts European Expansion Plans with Partnership with Strategic Information Group in Ireland

(Source: Yahoo Finance) Through the software’s adaptability and a consultative approach, both … support teams to deliver comprehensive, full-service sales and support locally in Ireland.

NASSCOM Kicks Off 3rd Annual C-Summit With Focus ON Leadership Imperatives in an AI-powered World

(Source: PRNewswire) These future businesses will leverage data and predictive analytics, create connected ecosystems internally and externally, and foster a purpose-driven culture …

EDF launches DREEV, its new subsidiary to turn innovative smart charging solutions into a reality

(Source: pv magazine International) This Plan is designed to make the EDF group a leader in the electric mobility market, particularly in the field of “smart charging”, in its four main markets in …

Are You Using the Metrics that Matter?

Today every single aspect of marketing has an associated numerical value: open rates, followers, shares, clickthrough rates, leads created, pipeline created, revenue, and so on. Yet for all the improvements in our ability to measure, marketing still struggles with it’s perception as a cost centre—it’s relationship with growth is still unclear in many organisations. This […]