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Omnicom Media Group bolsters outcome-based offering with new hire

(Source: Marketing Interactive) As head of performance, Tan will ensure clients’ digital strategies encompass performance elements across search, paid social, eCommerce and programmatic.

Magento 2 Mobile App Builder – Features highlights by PurpleTree Software

(Source: WhaTech) Magento mobile app development provides custom branded mobile app to you … data like products, categories, banners, users are synced with your website.

eBay in talks to lead up to $170m investment in Indian online retailer Paytm Mall

(Source: DEALSTREETASIA) US ecommerce giant eBay is in discussions to lead a $160-170 million strategic investment in online retailer Paytm Mall as it eyes opportunities in ..

Amazon closes local Chinese operations

(Source: Essential Retail) Amazon has decided to close the Chinese marketplace function on its Amazon.cn website on July 18, allowing the eCommerce giant to focus on international ..

Japan’s Rakuten opens registration for new crypto exchange, wallet

(Source: CoinGeek) Japanese ecommerce giant Rakuten has opened the registration process for its new Rakuten Wallet service, inviting customers to sign up for the crypto .

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Web Site & Ecommerce White Paper Research »

The Clear and Complete Guide to ABM Analytics

Today’s B2B marketers must be able to prove business impact qualitatively, but it’s tough with complex deals and long sales cycles. Until now! Download the comprehensive, 158-page Clear and Complete Guide to ABM Analytics for worksheets, checklists, examples, expert interviews, and other resources to help you implement ABM analytics today. Read to discover: • Why […]

The Buyer’s Guide: A Guide to Upgrading Your Growth Marketing Platform

In what industry experts call the “Now Economy,” your marketing stack should be as innovative and agile as your organization in order to grab consumer attention, respond to their needs in real time and win their long-term loyalty. Download the content to learn the benefits of switching to a modern growth marketing platform, as well […]

Evolve Now To Personalization 2.0: Individualization

To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. The good news: Customers are willing to share personal information with firms in exchange for more valuable experiences. The challenge ahead: Digital business pros must now react in real time to their […]

Assessment: How Mature Is Your Marketing Strategy?

The readiness assessment determines the current state of your marketing organization, as well as actionable next steps on the journey to omni-channel marketing. Download the guide and you’ll find: 1. How to dramatically improve your marketing relevance across channels 2. How to evaluate your customer segmentation, message personalization and team alignment 3. What actions you […]

The Total Economic Impact of Iterable

Iterable provides an omni-channel marketing technology platform that improves customer engagement and scales effectively. Download the report to learn the benefits of adopting a growth marketing platform like Iterable over three years: • $41 million additional sales revenue • 26 million increase in total message sends • $7.9 million increased reoccurring sales due to higher […]