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PagerDuty’s CEO Discusses Sales Momentum, Competition and More

(Source: PagerDuty’s subscription mix has been shifting towards costlier Enterprise plans. … strength in, Tejada stressed that PagerDuty’s sales aren’t highly dependent …

Riskalyze Bolsters its Leadership with Industry Veterans from eMoney and Envestnet

(Source: Yahoo Finance) Drew DiMarino joins as EVP Sales; Lori Hardwick named as Chairman … She managed Envestnet’s enterprise, sales, services, advisor orientation and .

Tableau CEO breaks down how the company will operate within Salesforce

(Source: CNBC) Tableau, he said, will be able to share products, intellectual property, sales, … at more than twice the purchase price of integration software company MuleSoft.

Igneous Snags Former NetApp Execs To Enhance Channel Program

(Source: CRN) Before that, he was global enterprise sales manager at NetApp. … to Igneous, said Tom Holt, vice president of sales at InterVision Systems, a Santa Clara, Calif.

Tableau Software’s Challenging Path To Its $15.7 Billion Acquisition By Salesforce

(Source: Forbes) Tableau Software (DATA) had a bit of a rocky road to get to today’s acquisition … Given Selipsky’s experience with the cloud (he was VP of marketing, sales and .

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The Definitive Guide to Account-Based Marketing

It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are […]

The Definitive Guide to Social Media Marketing

The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer […]

The Definitive Guide to Engaging Email Marketing

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of […]

5 Ways Marketing Automation Can Help Your Enterprise Grow

These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their […]

Moving to Marketo: Accelerate Your ROI with Seamless Migration

Is your legacy platform holding back your enterprise? Perhaps outdated or complex functionality makes the simplest work flows cumbersome to create and edit. Maybe your marketing team needs to rely heavily on technical users to get campaigns or even a simple email out the door. Or, it may simply come down to the quality of […]