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Target Group Inc. Signs Multi-Year Agreement With Cannavolve Inc …

(Source: GlobeNewswire (press release)) By leveraging analytic data, extensive B2B experience and a best in class salesteam, Cannavolve delivers results for our suppliers and retail partners through …

Inside Huawei’s Secret HQ, China Is Shaping the Future

(Source:Bloomberg ) The company expects enterprise sales to double every two years. That means the business would lap $100 billion in 2025, the year China’s government has set …

Apple’s Big Mistake Was Cancelling A Classic iPhone

(Source: Forbes) As the bad news on the new iPhone sales continues to build, was Apple’s key … SE and the wide compatibility with iOS software and the Apple ecosystem an …

Folloze Releases ‘Content Sites’ to Power the Entire Buyer Journey

(Source:Odessa American ) Folloze is the leading Account Based Marketing (ABM) Engagement Platform, which enables B2B sales and marketing teams to engage, develop and win their …

Nexeo Solutions, Inc. (NasdaqCM:NXEO) Enterprise Valuation …

(Source:MTL News ) Nexeo Solutions, Inc. (NasdaqCM:NXEO) has a current EV or Enterprise Value of … valuation ratios including price to book value, price to sales, EBITDA to EV, …

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The Clear and Complete Guide to ABM Analytics

Today’s B2B marketers must be able to prove business impact qualitatively, but it’s tough with complex deals and long sales cycles. Until now! Download the comprehensive, 158-page Clear and Complete Guide to ABM Analytics for worksheets, checklists, examples, expert interviews, and other resources to help you implement ABM analytics today. Read to discover: • Why […]

United Airlines Hands Global Media Duties to Dentsu in Another Tough Turn for WPP

(Source: Adweek) According to Greg Paull, co-founder and principal of R3, Wunderman was retained for production and CRM work. Paull placed United’s annual media spend in …

Engage to Win Workbook

In the Engagement Economy, it is our responsibility to engage our customers, not market to them. We must engage them early, engage them everywhere, and do so in meaningful ways at all times. But it’s your choice. You can choose to engage, choose to demonstrate that you understand the values of your customers, and choose […]

From Insights to Engagement: Transform Your Customer Relationships with Data

The Engagement Economy has introduced a new paradigm for marketers: you’re competing for an increasingly finite supply of audience attention as your prospects and customers are bombarded with marketing messages across new channels and digital media. The only way forward is laser-focus on personalization in each conversation with your audience. The formula for doing this […]

State of Engagement

The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. […]