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Salesforce’s New Guide Helps Businesses Adopt AI Solutions

(Source: Small to midsize businesses (SMBs) and enterprises can face a lot of … “There are examples for enterprise AI: how to improve your sales department, customer …

Dell Makes Changes in Presidential Suite as Haas Sets to Depart

(Source: Channel Futures) Dell Technologies is reshuffling its top leadership ranks with the promotion of Jeff Clarke to president and COO, while Bill Scannell, president of enterprise sales …

Google‘s new cloud chief says he has an aggressive plan to hire salespeople as he chases Amazon

(Source: Stock Daily Dish) Enterprise sales is something Kurian knows well after spending 22 years at Oracle, where he was most recently president of product development. He spoke to …

Panasonic Leaves Semiconductor Enterprise With Sale to Taiwan’s Nuvoton

(Source: The Union Journal) Japanese electronics producer Panasonic is abandoning the semiconductor enterprise with the sale of its final enterprise in that sector to a Taiwanese firm.

Vodafone Warns Governments Off Reserving Spectrum for Industries

(Source: Light Reading) Nokia’s fledgling enterprise business, which reported 30% year-on-year sales growth in the recent third quarter, is a major concern for the likes of Vodafone.

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Sales Strategy White Paper Research »

2019 ABM Market Research Report

As organizations continue their rapid adoption of Account Based Marketing, this new research offers a glimpse into the current attitudes and maturity of organizations across North America. Nearly 500 business leaders responded to a comprehensive survey in December 2018 / January 2019 fielded by technology firms Engagio and Salesforce Pardot. Our analysis of the results […]

The Definitive Guide to Account-Based Marketing

It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are […]

The Definitive Guide to Social Media Marketing

The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer […]

The Definitive Guide to Engaging Email Marketing

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of […]

5 Ways Marketing Automation Can Help Your Enterprise Grow

These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their […]