Few conversations make marketing leaders more uneasy than defending a martech budget to the CFO. Marketing talks about engagement, MQLs and brand lift. Finance talks about payback periods, cost of capital and margin. When the two sides don’t share a language, technology investments look like discretionary spending, and they’re the first line items cut when […]
Read →
Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a […]
Read →
Our study focused on mature firms and customer-obsessed organizations, highlighting their strategic approaches to leveraging omnichannel strategies for sustainable growth. Here are a couple takeaways:• Personalization emerges as a key driver of successful customer communications, with a strong emphasis on tailored experiences.• While third-party channels remain popular, there is an opportunity to leverage first-party data […]
Read →
(Source: Diginomica) The operating models for enterprise IT are in a period of great flux, with cloud … have seen Microsoft extend the Azure model to 5G mobile edge networks via …
Read →
(Source: Lancashire Business View) Following its recent partnership with Shopware, eCommerce agency and managed hosting provider Nublue has also announced a strategic partnership with …
Read →
(Source: Equity Bulls) Marketing & Sales, Maruti Suzuki India, said “Baleno has been a blockbuster car from … The Engine control software has been upgraded for more precise fuel ..
Read →
(Source: Music Business Worldwide) Artist Growth seeks a Director of Enterprise Sales, based in LA. … Initiate and develop software sales efforts mainly on the West Coast; Leverage relationships to …
Read →
eMarketer estimates that ecommerce sales during the 2016 holiday season will increase 13% over last year, accounting for 20% of the industry’s annual sales revenue. More than half of those purchases will happen via mobile devices. This eBook outlines 5 tips for taking your customer engagement strategy to the next level this holiday season, to […]
Read →
Today’s digital customers are engaging with companies on multiple channels from an array of devices and expect a seamless experience with fast resolution. Although businesses are fully aware of new channel trends, many are not addressing customers’ needs and top frustrations. This infographic provides a glimpse of the global insights gathered in Ovum’s research report […]
Read →
Today’s multi-device, digital customers have higher expectations for customer service and are more empowered to change providers when they are dissatisfied. As such, businesses need to do more to meet customer needs across channels and provide fast resolution to improve loyalty. This report will help companies understand the relationship between support interactions, channels, and improving […]
Read →
Looking at collective BoldChat customer data, the 3rd edition of the Live Chat Performance Benchmarks report highlights statistics related to live chat usage, including new findings related to comparisons between desktop visitors and mobile visitors. Using the aggregated metrics of thousands of customers, this report will give new and existing live chat users benchmarks in […]
Read →
ICMI and BoldChat by LogMeIn joined forces to help you connect to the trends and best practices that are shaping the customer experience landscape. This MarketPulse will provide contact center leaders with insights and best practices on how to improve the effectiveness of your contact center in preparing for and engaging customers during peak, seasonal […]
Read →
This report highlights how shopper’s growing use of mobile devices is changing the retail landscape and demonstrates the business value of designing a consumer-oriented mobile strategy with a focus on the key activities required to achieve success.
Read →