Live Chat Effectiveness 2013
Built on the results of an annual survey of Internet shoppers worldwide, the 2013 Live Chat Effectiveness report outlines Internet shopper communication and purchasing behavior and preferences. The report includes findings specific to live chat technology, as well as other engagement channels, such as phone, email and social media. This year’s report explores how Internet […]
Live Chat in Support Environments
Based on research with more than three hundred companies, this report takes a close look at how live chat is used and measured in support settings, how organizations use live chat to engage with prospects and customers, metrics used to measure live chat success in support engagements and why organizations believe live chat helps them […]
Live Chat’s New ROI
Live chat has proven itself in the support world by providing fast return on investment through easily-achieved agent efficiencies. While there is still ground to cover in the opt-in world of passive chat, the new frontier in web-based customer engagement technology lies within a more dynamic discipline – the optimization of invitation driven chats. In […]
7 characteristics of great marketing content
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. So how do you craft great marketing content that gets results? While there’s no cookie-cutter methodology, there are specific characteristics that most, if not all, successful marketing content shares. This […]
6 Steps to Successful Lead Nurturing
Up to 80% of ‘bad’ leads will buy from someone within 24 months. Learn how lead nurturing helps you win, and the 6 steps to getting it right. In this guide, we’ll tell you what it takes to get your program up and running, explain how to refine and expand your program, and discuss how […]