The Definitive Guide to Marketing Metrics and Marketing Analytics

The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for […]

The Definitive Guide to Digital Advertising

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting […]

CRM Megatrends to Watch in 2019: Predictions from Top Leaders Driving Change

It’s probably not a surprise that our contributors have all identified technologies and solutions that enable more intelligent ways to serve customers. Artificial intelligence, machine learning, robotic process automation, and a renewed role for CRM are the big trends this year. It seems that converging technological advancements have brought us to a point where we […]

3 Sizzling Ways to Warm Up Your Cold Calls

Fact: The average sales rep still makes 52 calls a day. Make the best of your cold calls with 3 new strategies that work. Contrary to popular rhetoric, cold calling is still a thing. So let’s make the best of ‘em by adding some much-needed heat to your cold calls using 3 proven hacks that […]

Checklist: How to Evaluate a B2B Contact Data Provider  

What started as a vendor landscape that primarily offered contact information of B2B professionals has evolved to provide sales teams with end-to-end prospecting solutions. Today, leading B2B data providers help companies maximize their sales department’s productivity and effectiveness through tools and information that help identify, connect, and engage qualified prospects.

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