CRM & Marketing Automation » CRM & Marketing Automation
CRM & Marketing Automation NEWS & VIEWS »

Aquient sees rapid growth and achieves Salesforce Gold Consulting Partner status

(Source: PR Web) including cloud platform implementation and integration, strategy, analytics, data science, marketing automation, digital acceleration, web and mobile platform …

Terminus announces updates to AI-driven ABM platform

(Source: ClickZ) Leading account-based marketing platform Terminus recently announced the … This pulls in their first-party data from systems like Marketing Automation and …

Cendyn and SevenRooms connect hospitality platforms

(Source: Hospitality Net) Cendyn, the leading innovator in CRM, sales and revenue strategy for the hospitality industry, is proud to announce an integration partnership with SevenRooms …

Atlassian acquires Code Barrel to bolster automation in Jira

(Source: ZDNet) The aptly named Automation for Jira tool aims to let users automate routine … utility for customers and teams spanning DevOps and ITSM to marketing and HR.

Bpm’online Introduces a Major Update to its Low-Code BPM Platform and Leading CRM Products

(Source: PRNewswire) Bpm’online, a global business software company leading in the space of low-code, process automation, and CRM, …

CRM & Marketing Automation » CRM & Marketing Automation
CRM & Marketing Automation White Paper Research »

The Practical Guide to Giving Your Consumers the Omnichannel Experience

From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the […]

The Hidden Cost of Doing Nothing

Having to make big decisions on behalf of your entire business can be intimidating — as marketers, sometimes we’d rather choose to play it safe and see what unfolds naturally, instead of risking the “wrong” move. But what if we told you the safer choice isn’t actually safe at all? It’s true: indecision and lack […]

Introductory Guide to Web Personalization

Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today’s buyers aren’t simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to […]

Marketing Experiments in an Age of Accountability

Experiments prove and disprove ideas about the world around us and help us arrive at the truth. But experimentation is not limited to science class or the field of psychology. It’s critical for marketing teams to adopt experimentation to continually improve and help prove their impact to their organizations. Unfortunately, many teams do not know […]

8 Steps to Creating a High-Impact MarTech Stack

Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, […]