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What’s next for Campaign Monitor and CM Group’s family of martech brands

(Source: CMO) Marketers can expect to see Campaign Monitor complete another meaningful … Delivra’s marketing automation opens up the B2B space, and Sailthru is pitched .

TeamViewer Expands Partnership with Zoho through Zoho CRM’s Meeting Integration Platform

(Source: MarTech Series) TeamViewer, the world’s leading provider of remote connectivity solutions, announced that its online meeting tools are now integrated with Zoho CRM, a leading …

Adstream Expects Inevitable Merger of TV and Digital Ad Buying To Drive Marketers Faster Toward Process Automation

(Source: MarTech Series) of TV and Digital Ad Buying To Drive Marketers Faster Toward Process Automation … additional precision in reach, and the death of mass marketing thinking.

Woodbridge International Closes Amazingmail-Xpressdocs Deal

(Source: GlobeNewswire) support national brands and marketing automation platforms. Leveraging its patented process, Amazingmail prints and mails uniquely personalized postcards …

Freshworks’ Freshdesk named a Customers’ Choice in Gartner Peer Insights ‘Voice of the Customer’: CRM Customer Engagement Center Market Report

(Source: PRNewswire) Freshworks’ Freshdesk named a Customers’ Choice in Gartner Peer Insights ‘Voice of the Customer’: CRM Customer Engagement Center Market Report.

CRM & Marketing Automation » CRM & Marketing Automation
CRM & Marketing Automation White Paper Research »

Are You Using the Metrics that Matter?

Today every single aspect of marketing has an associated numerical value: open rates, followers, shares, clickthrough rates, leads created, pipeline created, revenue, and so on. Yet for all the improvements in our ability to measure, marketing still struggles with it’s perception as a cost centre—it’s relationship with growth is still unclear in many organisations. This […]

Speaking the Language of Business Metrics

We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that? It all comes down to proving—and improving—marketing’s contribution to the bottom line using metrics that matter. For too long, marketing has been seen as a cost center. And it’s not […]

The Definitive Guide to Marketing Metrics & Analytics

The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for […]

The Definitive Guide to Account-Based Marketing

It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are […]

The Definitive Guide to Social Media Marketing

The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer […]