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Magento CEO Mark Lavelle Departs As Adobe Finalises Commerce Integration

(Source: Which-50) It’s part of a wider organisational restructure Adobe is undertaking to make room for Magento and Marketo, which it acquired for for $4.75 billion in September ..

Alibaba Backs Chinese CRM Service Provider Bizvane In Series B Round

(Source: China Money Network) Bizvane, a Chinese data technology company that provides customer relationship management (CRM) services, has completed a series B round of financing led .

Birlasoft recognized as Rising Star USA in the Salesforce Ecosystem by ISG

(Source: Equity Bulls) After receiving the Dreamforce Innovation award, this is another feather in our cap,” said Raghu Seetharam, Global Head – CRM & Saas Technologies for …

Dentsu Aegis Network appoints Ajay Row for DAN Consult

(Source: DAN Consult, the consulting division from the house of Dentsu Aegis Network (DAN), has roped in Ajay Row as partner for CRM (Customer Relationship …

PunchOut2Go Sponsors B2B Online: CEO Brady Behrman to Lead B2B eCommerce Growth Session

(Source: PR Web) B2B eCommerce and digital marketing conference for manufacturers, distributors, … “Sellers that are unable to offer punchout catalogs, order automation, and …

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The Definitive Guide to Social Media Marketing

The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer […]

The Definitive Guide to Account-Based Marketing

It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are […]

The Definitive Guide to Marketing Metrics and Marketing Analytics

The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for […]

The Definitive Guide to Digital Advertising

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting […]

The Definitive Guide to Engaging Email Marketing

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of […]