CRM & Marketing Automation » CRM & Marketing Automation
CRM & Marketing Automation NEWS & VIEWS »

Junxure Launches Digital Account Open Integration with Schwab Advisor Services™

(Source: Yahoo Finance) Junxure is the first CRM platform to deliver integrated client onboarding to firms using Schwab OpenView Gateway®. RALEIGH, N.C., Dec. 4, 2019 …

Salesforce’s stock bounces around after revenue and profit beat

(Source: CNBC) Salesforce continues to generate growth in its homegrown Sales Cloud business, which provides customer relationship management tools to salespeople.

Oracle dials SaaS 2.0 to help Indian businesses go digital

(Source: SaaS has become a common delivery model for many business applications, including customer relationship management (CRM), management information …

Hinduja Global Solutions to sell its domestic CRM business to Altruist

(Source: Economic Times) Hinduja Global Solutions said it would sell its customer relationship management (CRM) business to Altruist Technologies, a business process …

DICE Corp. Receives Patent for Authenticated and Functional SMS Links

(Source: Security Sales & Integration) DICE Corp., based here, announces the issuance of a patent that covers authenticated and functional SMS links as part of the company’s CRM Communications …

CRM & Marketing Automation » CRM & Marketing Automation
CRM & Marketing Automation White Paper Research »

The Practical Guide to Giving Your Consumers the Omnichannel Experience

From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the […]

The Hidden Cost of Doing Nothing

Having to make big decisions on behalf of your entire business can be intimidating — as marketers, sometimes we’d rather choose to play it safe and see what unfolds naturally, instead of risking the “wrong” move. But what if we told you the safer choice isn’t actually safe at all? It’s true: indecision and lack […]

Introductory Guide to Web Personalization

Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today’s buyers aren’t simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to […]

Marketing Experiments in an Age of Accountability

Experiments prove and disprove ideas about the world around us and help us arrive at the truth. But experimentation is not limited to science class or the field of psychology. It’s critical for marketing teams to adopt experimentation to continually improve and help prove their impact to their organizations. Unfortunately, many teams do not know […]

8 Steps to Creating a High-Impact MarTech Stack

Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, […]