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CRM & Marketing Automation NEWS & VIEWS »

Jessica Hannes joins ActiveCampaign as Vice President of Support

(Source: PRNewswire) Hannes joins a customer support organization that currently rates highest among all Marketing Automation and CRM All-In-One companies on G2. In the last .

CardTapp and Top of Mind Offer Combined Solution Aimed at Improving Loan Officer Productivity and Lead Response Time

(Source: Send2Press Newswire) Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower’s prospect-to-repeat-customer …

Veeam launches PartnerPerks program to accelerate channel partner profitability

(Source: CRN.in) certified; Marketing campaigns: partners will earn rewards for implementing demand generation campaigns using Veeam’s free marketing automation tool.

ORGANO Selects Top-Rated Talkdesk Enterprise Cloud Contact Center to Elevate Customer Experience

(Source: AiThority) With Talkdesk’s seamless integrations with best-in-class CRM systems, easy add-on capabilities through AppConnect, and a strong reputation for reliability and …

Higher Logic Continues to Grow After Rosslyn Expansion

(Source: ARLnow) Higher Logic (1919 N. Lynn Street), a communication and marketing automation software company, is still growing quickly despite ..

CRM & Marketing Automation » CRM & Marketing Automation
CRM & Marketing Automation White Paper Research »

The Practical Guide to Giving Your Consumers the Omnichannel Experience

From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the […]

The Hidden Cost of Doing Nothing

Having to make big decisions on behalf of your entire business can be intimidating — as marketers, sometimes we’d rather choose to play it safe and see what unfolds naturally, instead of risking the “wrong” move. But what if we told you the safer choice isn’t actually safe at all? It’s true: indecision and lack […]

Introductory Guide to Web Personalization

Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today’s buyers aren’t simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to […]

Marketing Experiments in an Age of Accountability

Experiments prove and disprove ideas about the world around us and help us arrive at the truth. But experimentation is not limited to science class or the field of psychology. It’s critical for marketing teams to adopt experimentation to continually improve and help prove their impact to their organizations. Unfortunately, many teams do not know […]

8 Steps to Creating a High-Impact MarTech Stack

Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, […]