At iHT2-San Francisco, Healthcare IT Leaders See a (Very) Long Data Analytics Journey Ahead

(Source:Healthcare Informatics)“The thing is that we all do use data in our daily lives, and evenpredictive analytics, like weather reports. And we always have our dashboards. Now we have to …

Declare Gmail, Yahoo ‘untrustworthy’ for citizens: BJP MP Tarun Vijay

(Source:Times of India)Not just the Gmail, the government should also ban use of social media in offices … processed through extremely powerful analyticsengines to tune the strategic …

Empathy! The Missing Spark In Your Communication Strategy?

(Source:Forbes-)The accepted wisdom of marketing professors Andreas M. Kaplan and Michael … team sit down and talk about maximizing reach, shaping the message, or ROI.

Marketers Push Back on MRC Ad Viewability Standards

(Source:Wall Street Journal (blog))Increasingly, marketers and advertising agencies are insisting they should pay only … said Sherrill Mane, SVP of Research, Analytics & Measurement at the IAB.

Apps That Will Show You The Data: Apps For Admins

(Source:Business 2 Community)Bizable and Daddy Analytics are paid apps that integrate marketingchannel and source with your Salesforce leads, providing you with insight into your ..