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How Burberry is leveraging technology to lead in the digital age

(Source: Tech Wire Asia) Overall, the luxury fashion retailer plans on doing more with social media than … its Burberry app, and using data and analytics to help the brand thrive in the ..

ASMAK eyes efficiency gains with investment in SAP’s digital expertise

(Source: ZAWYA) S/4HANA and Cloud HCM SuccessFactors offer real-time analytics, a clearer view … finance processes to support teams with automation and predictive insights.

Azercell Inks 2-year Deal with Ericsson for RAN Upgrade, Network Optimization and Predictive Analytics

(Source: The Fast Mode) Azercell has the largest mobile market share in Azerbaijan, with about 4.5 million … Ericsson Network Optimization and Predictive Analytics subscription will …

Salesforce boosts Einstein portfolio to add more AI into the cloud

(Source: Cloud Pro) New features enable engineers to build their own prediction engines without … ERP apps, HR apps or other platforms that need a predictive analytics boost.

Accenture says insurers must embrace AI to succeed in post-digital era

(Source: Technology Record) “For insurers to excel in the post-digital environment, they’ve got to become more agile and implement social, mobile, analytics and cloud as a core competency ..

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The Definitive Guide to Marketing Metrics and Marketing Analytics

The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for […]

The Definitive Guide to Digital Advertising

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting […]

CRM Megatrends to Watch in 2019: Predictions from Top Leaders Driving Change

It’s probably not a surprise that our contributors have all identified technologies and solutions that enable more intelligent ways to serve customers. Artificial intelligence, machine learning, robotic process automation, and a renewed role for CRM are the big trends this year. It seems that converging technological advancements have brought us to a point where we […]

3 Sizzling Ways to Warm Up Your Cold Calls

Fact: The average sales rep still makes 52 calls a day. Make the best of your cold calls with 3 new strategies that work. Contrary to popular rhetoric, cold calling is still a thing. So let’s make the best of ‘em by adding some much-needed heat to your cold calls using 3 proven hacks that […]

Checklist: How to Evaluate a B2B Contact Data Provider  

What started as a vendor landscape that primarily offered contact information of B2B professionals has evolved to provide sales teams with end-to-end prospecting solutions. Today, leading B2B data providers help companies maximize their sales department’s productivity and effectiveness through tools and information that help identify, connect, and engage qualified prospects.