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automotiveMastermind Strategically Expands Team to Focus on Product and Technology

(Source: PRNewswire) automotiveMastermind®, part of IHS Markit (NYSE: INFO) and a leading provider of predictive analytics and …

Wirecard and EasyTransfer Make Payment Easy for International Chinese Students

(Source: PR Newswire UK) Wirecard’s fully digital mobile payment platform for use by China’s EasyTransfer … data analytics & conversion rate enhancement in all sales channels (online, …

Prevedere to Present Its ERIN Predictive Analytics Cloud, Powered by Microsoft Azure, at Microsoft Showcase during NRF 2020

(Source: PR Web) Prevedere is presenting at Microsoft Startup Showcase during NRF 2020: Retail’s Big Show. It will highlight its ERIN Predictive Analytics Cloud, which is one of …

Samsung SDS, Syniverse team up to launch a mobile payments platform

(Source: IBS Intelligence) Samsung SDS, Syniverse team up to launch a mobile payments platform … for secure mobility, retail, DOOH, advanced analytics, and contextual marketing.

Warner to Use AI to Assist with Content Decisions

(Source: Media Play News) and better-informed, decisions throughout the content value chain by providing comprehensive data, predictive analytics and project management tools in an …

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The Clear & Complete Guide to Account Based Marketing

It’s here!!! The second edition of Engagio’s Clear and Complete Guide to Account Based Marketing incorporates everything we’ve learned over the last three years about ABM. We’ve worked with hundreds of companies that range in size and industry on ABM initiatives, giving us invaluable lessons and insight into what is effective. Download now for BRAND […]

The Top 20 Global Vendors 2019 – Research In Action

Want to make sure you’re investing in the right ABM technology? Research in Action released the Top 20 Global Vendors for ABM in 2019 using their proprietary Vendor Selection Matrix™, and Engagio was named the #1 Global Winner! Read the report to learn why Engagio placed #1 based on 1,500 customer interviews and Research in […]

The Definitive Guide to Marketing Metrics and Marketing Analytics

The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for […]

The Definitive Guide to Digital Advertising

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting […]

CRM Megatrends to Watch in 2019: Predictions from Top Leaders Driving Change

It’s probably not a surprise that our contributors have all identified technologies and solutions that enable more intelligent ways to serve customers. Artificial intelligence, machine learning, robotic process automation, and a renewed role for CRM are the big trends this year. It seems that converging technological advancements have brought us to a point where we […]