AYM Commerce signs with UK high tech sleep brand Simba

(Source: ArabianBusiness.com) “We see AYM’s immense ecommerce experience as a key driver in supporting Simba’s rapid Middle East expansion as we ramp up innovating the region’s sleep category,” said Simba CEO and co-founder James Cox. The brand will maintain its 100 day, no hassle return service and 10-year guarantee in the region.